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Business Plans

Simplicity

Simplicity, simplicity, simplicity!  I feel like I'm beating a dead horse to death, but there's so much complexity still out there I feel it's my mission to keep breakin' it down like a fraction.

Executive Summary

If you do decide to go the VC roadshow route (and that's a post for another time), they do NOT want yet another 80-page plan to slog through.  Try boiling everything down to 10 slides, and better yet, into one page.  Below is a great example of an easy to use one-pager, in web app form.  It's called plancruncher and was created by a division of Lunatech Ventures.
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Ten Slides Maximum

Courtesy of the man Dave McClure (@DaveMcClure), an early investor in Twitter among other famous startups you've heard of, here's what should be in your ten slides:
  1. Elevator Pitch
  2. The Problem
  3. Your Solution
  4. Market Size
  5. Business Model
  6. Proprietary Technology
  7. Competition
  8. Marketing Plan
  9. Team/Hires
  10. Money Milestones
Here's his famous "How To Pitch A VC" slide deck if you want more details. You should follow @seanMeverett on Twitter here.
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