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Customer Service

It's like a battery. You really don't care about it until it stops working.

Rules:

  1. Branding -- Seemingly every company, large or small, tries to position themselves on "great customer service". So you're saying you want your company's brand to be a commodity?
  2. Heart -- If it doesn't come from the heart, why even start? If you're doing it for another piece of flair, you've failed.
  3. Unexpected -- If I've experienced it before, it's just not as impactful.
  4. Empathy -- A mile in your shoes for me and a mile in mine for you. A little compassion can go a long way in this world. Have you ever asked the customer service rep you're about to yell at how his or her day is going? The result might surprise you.

 

As part of this Body by Evolyte initiative, we go to the gym around 3 days a week at about 5pm and get smoothies from Jamba Juice afterwards.  Yesterday, upon seeing us walk in the door, two employees who we don't see that often went to the back of the store and returned with our pre-made, refridgerated smoothies they had waiting for us. 

The owner wasn't around and the boss certainly wasn't around. They didn't get excited when we tipped them with a $20.  They did it to make us smile. And it worked.

That's excellence any way you slice it. I challenge you to do better.

There's a man I know who's continually WOWed me with great customer service. Check him out on Twitter:  Joel David Barnes.

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