How To Increase Creativity
Based on academic research and published in the Harvard Business Review in August 2002:
The two factors that increase creativity are as follows:
• “On a Mission”: high time pressure – people can focus on one activity for an extended period of time, believe they are doing important work and are challenged resulting in creative thinking that both solves problems and generates new ideas.
• “On an Expedition”: low time pressure – people tend to collaborate with one person rather than with a group resulting in creative thinking that generates ideas rather than solves problems.
Now go make some unicorns cry.
