Selling In Person
Selling isn't about telling.
Selling has become a dirty word because the mind's eye instantly sees some old, fat and grungy guy trying to hard-sell you on a VW Beetle from 1978. Um, no thanks, and no I don't want to shake your hand.
The key isn't practicing your pitch a million times and have a file-o-facts of how to answer objections. No, it's much, much simpler than that. Ask questions. That's it.
If you know the product or service you're promoting, then it's much easier to let the conversation happen naturally. Besides, people like to talk about themselves and their problems even more, so let them. Then, when you hear an opening where your product/service can solve one of these problems, they're much more willing to listen for two reasons:
- They're already engaged in the conversation
- The context has already been established (their problem, your solution)
