Selling Online
Selling products or services online is difficult. There's a LOT of competition. However, here's a few best practices from the master Frank Kern himself (you may have never heard of him, but he's made a killing and focuses on building customer email lists, then how to exploit them into sales).
You can check out a few of his how-to videos here. Or get the synopsis below:
1. Know your customer's desired outcome (so you can figure out a way to help them)
2. Overcome skepticism by providing some valuable aspect of your product or service for free up front
3. Demonstrate that the customer can achieve their desired outcome (get past their own self-doubt) by showing successes of others using your service/product
4. Give the potential customer the tools and show these people how to use them
5. Give them a reason to take action and sign up now
Here's a link to his how-to use the proper email structure in PDF format for the 4 Day Cash Machine.
You should follow @seanMeverett on Twitter here.
