Powered by Evolyte

Seven Deadly Sins

Your marketing strategy should incorporate at least one of the seven deadly sins.  μ
  1. Wrath -- from Sun Tsu's The Art of War: if angry, then provoke.  An example is Southwest Airlines's Triple Crown advertisement in which they called out Northwest Airlines for "lying":
    Media_httpwwwseanmeve_dkfll
  2. Greed -- save money or make money (if you're having trouble with this one, make checks payable to Sean Everett, contact me for the address)
  3. Sloth -- the strategy to use for laziness is simple -- show how easy the product/service is to use.  This sin also helps determine a monetization tactic:  subscription-based payments come to mind.
  4. Pride -- ah, the ego, which is likely the easiest to exploit.  Just give someone a reason to feel important, and they will throw their time and money at you.  Thanks Foursquare for allowing me to check into the hottest place in the city.
  5. Lust -- sex sells.  The panel on creating viral videos at SXSW 2010 made this video called Boobies & Kittens to prove a point: sex + cute = marketing juju
  6. Envy -- greed is a subset of envy, which is a more emotional than material state.  Exploit this sin by using the others-have-it-why-don't-you tactic.
  7. Gluttony -- mmm, delicious.  Try watching the Food Network on an empty stomach and you'll understand this one.
You should follow @seanMeverett on Twitter here.
| Viewed
times | Favorited 0 times

0 Comments

Leave a comment...