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The Problem

It all starts with the problem.  If you don't know what problem you're addressing, then you can't hope to know how to solve it.  μ
  • bit.ly solved the problem of sharing long links on Twitter (i.e., 140 character limit) by shortening them
  • Gmail solved the problem of finding specific emails years later by using their advanced search algorithm
  • Facebook solved the problem of the need for human connection by exploiting the laws of 6 degrees of separation and by incorporating picture uploading and tagging
Your "start"-up should start with the customer problem and build out from there.  The closer your problem is to the top of the pyramid below (the classic Maslow's Heirarchy of Needs), the better off your business prospects.
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