The Problem
It all starts with the problem. If you don't know what problem you're addressing, then you can't hope to know how to solve it. μ
- bit.ly solved the problem of sharing long links on Twitter (i.e., 140 character limit) by shortening them
- Gmail solved the problem of finding specific emails years later by using their advanced search algorithm
- Facebook solved the problem of the need for human connection by exploiting the laws of 6 degrees of separation and by incorporating picture uploading and tagging

