Writing
I came across this great post today about how many businesses blow the prose written for their website by targeting the wrong reader, especially startups. μ
Web Writing: The Good, Bad and Ugly
If you don't have time to read the full post (it's not that long), this excerpt about sums it up:
Take a page from psychologist Abraham Maslow, who spent his life researching and compiling the human hierarchy of needs. Here’s a breakdown of the needs and desires people try to fulfill, as compiled neatly in the New York Times bestseller Made to Stick:
- Transcendence: help others realize their potential
- Self-actualization: realize your own potential, self-fulfillment, peak experiences
- Aesthetic: symmetry, order, beauty, balance
- Learning: know, understand, mentally connect
- Esteem: achieve, be competent, gain approval, independence, status
- Belonging: love, family, friends, affection
- Security: protection, safety, stability
- Physical: hunger, thirst, bodily comfort
