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Writing

I came across this great post today about how many businesses blow the prose written for their website by targeting the wrong reader, especially startups.  μ Web Writing: The Good, Bad and Ugly If you don't have time to read the full post (it's not that long), this excerpt about sums it up: Take a page from psychologist Abraham Maslow, who spent his life researching and compiling the human hierarchy of needs. Here’s a breakdown of the needs and desires people try to fulfill, as compiled neatly in the New York Times bestseller Made to Stick:
  • Transcendence: help others realize their potential
  • Self-actualization: realize your own potential, self-fulfillment, peak experiences
  • Aesthetic: symmetry, order, beauty, balance
  • Learning: know, understand, mentally connect
  • Esteem: achieve, be competent, gain approval, independence, status
  • Belonging: love, family, friends, affection
  • Security: protection, safety, stability
  • Physical: hunger, thirst, bodily comfort
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